Twitter is an online social networking and micro-blogging service that enables users to send and read "tweets", which are text messages limited to 280 characters. Registered users can read and post tweets but unregistered users can only read them. Twitter allows its users to post ads and tweet them all around the world.
Twitter offers many different type of Ads such as Promoted Account, Promoted Tweet, Website Click/Conversion, App Install, Lead Generation, Promoted Trends and Video View ads. Let us have a look at each of these types below:
When someone follows you on Twitter, you get the chance to engage with them over time. Studies Show that followers just don’t follow you, the interactions with them benefit your business over a period of time. As per the Small Businesses Customer Insights Survey conducted by DBS, 70% users who follow SMBs provide free advertising via retweet & 43% will make purchases from them. This percentage can vary based on the quality of the follower you have & hence, it is important to acquire followers who can become your potential customers.
Before creating the ad, you should create a strong short description that focuses on why potential fans should follow your account. If you are an e-commerce player, you can showcases shopping deals. These ads will appear in the following places:
Home Timeline | "Who to Follow" widget on Home, Profile, Notifications & Search Results pages