Twitter is an Internet social medium where users can post brief online messages known as "tweets." Posts can consist of a maximum of 280 characters and are available to other Twitter users around the world. In addition to use in personal communications, Twitter can also be of benefit to businesses. In particular, business owners can use Twitter as an effective marketing tool.
Improves Traffic on Website
Advertising on Twitter is beneficial if you wish to improve traffic on your website. Also Twitter is one of the paramount social media tools for driving traffic to your blog. Your efforts on Twitter can lead to real business results. When you conduct paid promotions on Twitter, your Tweet consists of certain high traffic keywords, generated using keyword tools. The keyword targeting helps your brand by not just by increasing the number of followers on your Twitter profile, but also by driving traffic to your landing page.
If you don't wish to target ads using keywords, you may also target tailored audience segment, or target similar interests, and use measurement tools like conversion tracking - all of which are delivering strong ROI to all Twitter advertisers. However you target, the whole purpose of paid promotions is fulfilled by the improved website traffic.
Marketers are more likely to turn to Twitter as a useful platform to drive tangible business goals like sales, leads and increased website traffic.
Comparatively Affordable:
If you are often strapped of time and resources, you should opt for Twitter Ads for your brand. Whoever said paid promotions online is dirt cheap was dreaming! It involves a good amount of cost. If you are a small business and wish to spend on paid advertising, you can qualify for Twitter ads. Your followers are more likely to make a future purchase from your brand after they follow or interact with you on Twitter. It would be cheering to know that as compared to the other paid promotion options available in the internet world, Twitter ads don’t make you invest a lot of money. For example a paid Google click based on keywords can cost you $200 per click. On the other hand, Twitter targets using a variety of options, and reduces your paid promotion cost relatively.
Build & Own your Online Audience:
Even more interestingly, Twitter allows you to get closer to a specific set of audience who are ready to follow you because you are fulfilling their needs and benefiting them too. You can target audience based on their interests. You can qualify the search as per broad as well as specific interests. Once there's a lift in your followers, you can communicate with them using organic tweets and get to know them better.
Optimizing your Brand:
Back linking your website using Twitter paid promotions, you can achieve the desired visibility. With every link associated to a tweet, you are optimizing your website. Though it may not receive the same number of clicks that you might get otherwise, this definitely improves the off page SEO for your website. This backlinking technique also builds a certain audience that has viewed you, and now has your brand’s name at the top of their mind. The recall factor improves significantly with visibility.
Increased Conversions:
You should definitely discover Twitter Advertising for your business. If you’ve decided to promote on Twitter, you must ensure that you post a great content that enticed the audience and it becomes credible in a way. The amount that is used to promote will not just bring in visibility for your brand, but also increase conversions for the brand. A remarkable Twitter campaign can work wonders for the brand.
Cost-Effectiveness:
For cash-strapped small-business owners, using Twitter can be a cost-effective way to reach customers and prospects around the world. There is no charge to open and operate a Twitter account, so your only associated expenses are your computer and Internet connection, which you likely already have. You can send and receive tweets via mobile devices such as cell phones at no cost other than those required by your service provider, such as the cost for text messages. Twitter offers additional marketing tools at no or low cost.
Target Marketing:
With Twitter, you can locate people who have similar interests, which can help you target potential customers. For instance, if your business is selling model trains, you can easily find other model-train enthusiasts and "follow" them, which is the process of enlisting to receive tweets sent by others. Through networking, you can build your own following and develop long-term relationships that can lead to sales. The process of "retweeting," where your followers send your tweets on to other interested parties, can also help build your prospect base.
Immediacy:
Twitter allows you to get your message out at any time of day or night without delays. If you come across an important bit of information that can be of immediate benefit to your followers, you can send a quick tweet and gain a competitive advantage. For example, if a sudden change in market conditions makes owning a product you sell of great benefit to your followers, you can be the first to communicate the change and make sales as a result.
