Facebook is one of the most popular websites on the Internet. With approximately 1.28 billion monthly active users, Facebook is the 2nd-most visited website on the Internet (behind Google). All those eyeballs mean plenty of exposure for your ads.
Facebook offers targeted advertising. Facebook allows advertisers to target a specific group of people based on age, personal interests and more. Facebook can even comb through user profiles to place your ads only on pages that mention a specific keyword.
You can increase customer loyalty through a Facebook fan page. Countless businesses have created Facebook fan pages that users can join. These pages allow your business to interact directly with your customers so that you can build loyalty and brand image.
Offer special promotions through your Facebook fan page. Your fan page can also be used as a platform to promote new products or ad campaigns. Updates on new product launches keep your customers more informed and up-to-date on what products or services you offer.
Facebook ads are more flexible than Google AdWords. Compared to Google AdWords, Facebook offers additional character length for ad descriptions. The ability to create image-based ads also adds flexibility.
Facebook users offer heightened audience engagement. Facebook users visit the website not only to consume information, but also to create it. This results in a higher retention rate that improves ad visibility.
Facebook facilitates multiple ad views. Your ad has a better chance of getting noticed or having a positive effect when seen multiple times. A high number of Facebook users visit the site several times a day.
Choose between CPC and CPM pay structures. Facebook allows advertisers to purchase ad space on a click-based or impression-based fee structure. This allows you to tailor your ad campaign based on budget and other preferences.
Advertising on Facebook can be inexpensive. Thanks to the targeted nature of Facebook advertising, your online campaign can reach your target market for a fairly affordable price. Range of packages for impression-based campaigns is also fairly large, allowing you to reach as many users as your budget allows.
Ability to reach smartphone users. Facebook is accessed via smartphones worldwide every single day. This means advertisers not only have the ability to reach people on their computers, but also people out in the world as well.