YouTube is a popular video sharing website where registered users can upload and share videos with anyone able to access the site. These videos can also be embedded and shared on other sites. YouTube was developed by former PayPal employees in 2005 and was acquired by Google in 2006. It has had a profound impact on media and advertising.
Youtube Ads also Called as TrueView, TrueView is a YouTube video ad format that gives the viewer options, the most common of which is the ability to skip the advertisement after five seconds. There are four types of TrueView ads: In-stream ads allow viewers to skip the pre-roll ads after five seconds.
YouTube is a free video sharing website that makes it easy to watch online videos. You can even create and upload your own videos to share with others. Originally created in 2005, YouTube is now one of the most popular sites on the Web, with visitors watching around 6 billion hours of video every month.
YouTube's unique combination of video access, sharing and community creates an unmatched opportunity for audience engagement. Sight, sound and motion can elicit emotional involvement with content that you don't get with other forms of media.
You can facilitate discovery of and engagement (shares, comments and likes) with your video ads by promoting them via YouTube advertising and hosting them in a YouTube curated profile page.
Video creators can learn an enormous amount about their viewers through a sophisticated set of measurement tools, including YouTube Analytics. Audience demographics, levels of engagement and performance compared to similar videos are just some of the data available. Video creators can use this data to drive larger and deeper viewership among a target audience.