Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods - beyond website design –for the purpose of ranking a website higher in the search results.
Unlike On- page SEO, off-page SEO refers to activities outside the boundaries of the webpage. The most important are:
Search engines have been trying for decades to find a way to return the best results to the searcher. To do that, they take into account the on-site SEO factors (described above), some other quality factors and off-page SEO.
Off page SEO gives them a very good indication on how the World (other websites and users) perceive the particular website. A web site that is useful is more likely to have references (links) from other websites; it is more likely to have mentions on social media (Facebook likes, tweets, Pins, +1's etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.
Increase in rankings:
If the ranking of the website is higher in the Search Engine Result Pages, site will get additional traffic.
Increase In Page Rank:
rank is a figure between 0 and 10, which point out significance of a website in Google's eye. It is the method made-up by Larry Page, which is the reasons that Google able in screening the mainly appropriate result to the searcher.
More exposure:
Higher rankings in addition meant to better exposure because the reason behind it is if a website ranks in the peak positions: it gets extra links, added visits and additional social media mentions.
