Newspaper display advertising is a form of newspaper advertisement - where the advertisement appears alongside regular editorial content. Display ads are generally used by businesses and corporations towards promotion of their goods and services and are generally for larger budget clients.
Many people think the measly few coins (or dollars these days!) they shell out for a copy of a newspaper are what keep the publisher in business. Not! Subscriptions may help recoup the cost of printing and delivering the papers. But it's the newspaper advertising that makes it profitable.
This model worked very well for decades... until the Internet came along. Now paper newspapers are struggling, even going out of business. So papers are having to reinvent themselves and their advertising pricing models for the Internet.
Following is a review of the major categories of newspaper advertising. Though how it is sold and displayed may be changing dramatically, the categories have remained largely unchanged.
Classified advertising is literally classified by subject. Most of these ads are used to make official announcements, buy and sell property or make connections. These are some of the most common classes: