Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
We follow certain thumb rules and a stepwise approach while creating these strategies:
Build client reputation:
Clients have an existing reputation but we work towards augmenting it further so as to establish them as a dependable, authentic and reliable source. This promotes link exchanges and improves client-customer interactions.
Sometimes websites are simple static ones barely with any web visibility. This can be improved in an instant by adding more links via useful content. For example adding blogs or white papers is a great idea. In fact simply reorganizing and reformatting the existing content also works wonders. However, we also keep in mind not to pile links on the website which end up looking unnatural.
Engage your audiences:
This is very important. We create content that encourages interaction from our niche audience. You can ask them to like, comment, include call to action, etc. that will basically initiate interaction from your audiences.
Focus on being social:
Since we are talking about social media and networking, the focus has to be on the social aspect. We make every effort to reach out to experts, specialists and authorities to add quality to our efforts.
Choice of platforms:
The kind of business is an important determinant in the choosing the kind of social platforms. We create an effective mix of social media tools for best results. Some platforms are more effective than the others and you also need to find out which ones are used most by your target audiences.
We ramp up our optimization efforts to gain the most. This we do by including widgets and tools like share buttons, icons, subscription options, social login, shareable content, social icons, images etc.
Original, fresh and shareable content:
We try to be as original as possible when we create content because that is what sets us apart from the crowd. We create channel specific customized content aimed at increasing engagement levels. Also we come up with diverse content that can be shared across various social media platforms that leads to maximum visibility.
Genuine, real and authentic:
We keep our approach human which means that our interactions and content are real time and are not aimed at mechanical interactions. We value genuine visitors and try and keep exchanges actual.
Follow best industry practices:
Our experts keep a close watch on ever evolving social media trends and practices and make sure that our efforts are completely in sync with them. Yet we make use of tactics that are unique and not run of the mill.