Facebook Ads
Over view
Connect with Real People
Reach over 400,000,000 active Facebook users.
Attach social actions to your ads to increase relevance.
Create demand for your product with relevant ads.
Create Your Facebook Ad
Advertise your own web page or something on Facebook like a Page or an Event.
Quickly create image and text-based ads.
Choose to pay per click (CPC) or impression (CPM) in your local currency.
Optimize Your Ads
Track your progress with real-time reporting.
Gain insight about who's clicking on your ad.
Make modifications to maximize your results.
Prepare
Link
Decide whether you want to advertise your own web page or something on Facebook like a Page, Application, Group or Event.
Ad message
Write clear, targeted ads with concise text that speaks directly to the audience you will reach. The title can have up to 25 characters, and the body can have up to 135 characters.
Photo
Put an attractive and relevant image in your ad that is appropriate for the product or service being advertised. Image will be resized to fit in a 110px wide by 80px high box.
Step by Step
Step 1: Design Your Ad
Upload creative including a title for your ad (up to 25 characters in length including spaces) and content for the body of your ad (up to 135 characters in length including spaces) in the space provided. As you are creating your ad, a preview of it will be shown to you.

You may also upload a photo or image. However, this is optional. For more information about photo best practices.

Now decide whether you want people to be directed to your own web page or something on Facebook like a Page, Application, Group or Event. If you are already the administrator of your Facebook Page, Group, Event, or Application, you can select it from the drop down option.

Step 2: Targeting
Target your exact audience with demographic and psychographic filters about real people. By default, Facebook targets all users 18 and older in the default location. However, you are encouraged to modify this to reach the most appropriate people for your ad. Be sure to reference the approximate reach figure for an estimate of the number of people who match your criteria.
Step 3: Campaigns and Pricing
Name your campaign but keep in mind ads in the same campaign share a daily budget and schedule.

Now that you've set up your campaign, set your daily budget and your schedule. How much do you want to spend per day? The minimum budget is US $1.00 a day. Now schedule your ad. Do you want your campaign to run continuously starting once the ad is approved or at a specified start and end date?

Finally, you'll want to confirm the maximum you are willing to pay per click or per 1000 impressions depending on your payment method. The suggested bid range shows you what other advertisers are currently bidding to reach people in your target. For best results, you should bid at least as much as the minimum suggested bid.

Step 4: Review Your Ad
You're almost finished. The final step of the ad creation process is to review your ad. Check the targeting, budget, and ad itself for errors. You can go back to change any of the details by clicking "Change Ad". Once you've reviewed your ad, enter your credit card information and click "Place Order". All ads go through a quality review prior to being shown. Ads are reviewed to ensure that they meet our content guidelines.
Case Studies
Reach the Right People at the Right Time.
People treat Facebook as an authentic part of their lives, so you can be sure you are connecting with real people with real interest in your products. Facebook Ads provided CM Photographic the ability to target their exact demographic - 24-30 year old women whose relationship status on Facebook indicated that the were engaged.

Over 12 months, CM Photographics generated nearly $40,000 in revenue directly from a $600 advertising investment on Facebook. Of the Facebook users who were directed to CM Photographics' website from the ads, 60% became qualified leads and actively expressed interest in more information.

Flexible pricing and real-time suggested bids provide guidance for cost-effective ad campaigns.
Facebook Ads makes it easy and cost-effective to quickly set up and manage your campaign. G5 found success setting up a series of Facebook Ad campaigns targeted to college students at 21 campuses prior to Summer break for StorQuest self service storage facilities. Real-time suggested bids for our auction-based system provided guidance that enabled G5 to hone ad effectiveness based on their various targeting filters (age, college level and location).
Combining marketing solutions on Facebook for a positive ROI
When you have a broader presence on Facebook with Facebook Pages or Facebook Events plus ads for instance, you can turn your advertising message into a trusted referral by including content from a user's friends who are already affiliated with your products. ANA took this approach by creating a Facebook Page to acquire interested users for ongoing messaging opportunities and developing a compelling advertising campaign. ANA used a creative grouping of keywords to target advertising to users specifically interested in traveling and Japanese culture and developed ad creative that resonated with their audience.

Average campaigns for ANA result in CTR of 8 - 12%. Facebook Ads resulted in a 25% CTR. Conversions resulted in positive ROI which is unique for ANA considering their product is not an impulse purchase for most people and Japan is not traditionally seen as a leisure destination.

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